Create a title sequence10/6/2023 Saul Bass’s titles, such as Man with a Golden Arm (1955) and Hitchcock’s Psycho (1960), are iconic and remain influential today due to the unique style Bass integrated into each of his projects. It’s creating atmosphere, priming the audience for a narrative that builds tension.Įven before the broad adoption of computer graphics, designers delivered distinctive titles using traditional methods. As the camera slowly pans across space, elements of the title are animated one piece at a time in a random order, keeping the reveal a mystery almost until the very last transition. The first Alien film uses its title sequence for a dramatic effect. This is because an epic James Bond title sequence is as much a part of the branding and experience as any other part of the film. If you then ask them their favourite title sequence, they’ll likely just as quickly recall a particular film and the song released with its launch. Ask a fan to describe their favourite adaptation of James Bond, and their first thought may be the actor or a particular villain. Title sequences can simultaneously live at the foremost and furthest point of someone’s mind. As the technology develops, we may see algorithms that can generate title sequences using creative inputs and behavioural data to streamline production costs.Ĭan AI disrupt audiences, priming them with suspense and anticipation, or will it produce standardised title sequences that fail to live up to the creativity of human designers? Storytelling through design To add further compilations, AI image-generative tools like MidJourney make the use of data even more powerful. Designers need to keep up with the greater scrutiny imposed by audiences. With a consumption model driven by behavioural data, viewing habits on streaming platforms play a key role in shaping future investments and the creative direction of new productions. In recent years, the advent of streaming, user data and the skip button have posed unique challenges for title designers. Fans of James Bond adaptions eagerly anticipate their slick title designs, and the infamous rising text of Star Wars is as memorable as its light sabres. The title sequence is one of cinema’s oldest and most iconic crafts. Don’t Skip It: Designing a Title Sequence in the Age of AI
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